Prime Wardrobe
Amazon has launched a try before you buy delivery service, as part of broader efforts to boost its fashion offering.

Returns can be a costly business, accounting for up to 12% of revenue lost each year according to retail consultancy Clear Returns. But for online shoppers, being able to order and try on clothes at home is a large part of e-commerce’s appeal.

With that in mind, Amazon this week announced the launch of Prime Wardrobe, a delivery service that allows shoppers to try items on at home, before deciding whether to buy them.
 
To use the service – which is currenutly in beta – shoppers must choose and order at least three items. They can pick from more than a million eligible options across women’s, men’s, kid’s, and accessories, including Amazon own brand styles and brands including Calvin Klein, Levi’s and adidas.
 
The orders are shipped for free, accompanied by a prepaid postage label and enclosed in a resealable box. Customers have a seven-day period to decide what they like, and any unwanted items can be packaged back into their box and either dropped off at a UPS location or collected at a scheduled pick-up.

Keeping three or four items will result in a 10% discount on each order. While choosing five or more will save shoppers 20%.
 
Earlier this year Net-a-Porter launched a similar service geared at its most loyal customers. Titled “You Try, We Wait,” it sees items delivered by personal shoppers, who offer advice as they wait for items to be tried on, before taking any unwanted items away.
 
Amazon’s service is billed as a perk for Prime Members, and is the latest in a series of investments the company is making in its Amazon Fashion offer. 
 
As well as its seven own brand clothing labels, in April Amazon launched the Echo Look, a voice-controlled camera that turns Alexa into a “style assistant”, offering fashion tips and outfit advice.