Weekly digest
This week’s edit of curated reading includes IFA 2017 kicking off and Amazon opening up its social influencers program.

1. Digiday takes a look inside Amazon’s advertising business, exploring what it takes to run campaigns on the world’s largest retailer.

2. A round-up of what to expect from this year’s IFA, Europe’s biggest technology show which kicked off this week.

3. As Apple develops its ARKit, the Entrepreneur discusses AR’s potential to transform ecommerce.

4. A list of ecommerce products released during the end of August, including Amazon Instant Pickup and a new Ocado app.

5. Amazon has opened up its social media ‘influencers’ program; Techcrunch explores how the retailer is tapping into social media’s power to drive sales.