Weekly digest
This week in digital: Start Today introduces a size-measuring bodysuit for online shoppers, voice commerce gains momentum, and luxury brands embrace the Chinese multi-purpose app WeChat.

1. Japan’s largest e-commerce company, Start Today, has unveiled what it is betting to be the key to selling clothes online: a size-measuring bodysuit and its own line of clothing.

2. A new report from Voicebot and Voysis suggests that voice commerce by smart home devices is starting to gain momentum. Mobile Marketer takes a closer look.

3. Colgate is close to a deal to acquire a minority stake in subscription startup Hubble, which will set up subscription sales for some Colgate products, sources say.

4. In China, luxury brands are embracing the multi-purpose messaging, social media and mobile payment app WeChat, as it introduces multiple accessible entry points for connecting with shoppers.

5. As online shopping gets smarter across fashion and beauty, Glossy explores how the French skin-care brand L’Occitane is using AI to build loyalty and create better online customer experiences.