Weekly digest
Facebook is testing augmented reality ads, while Black Red Ale beer introduces bottle labels that use facial recognition to chat to consumers in this week’s roundup of digital developments.

1. Facebook is testing augmented reality ads that will allow users to try on products virtually directly from their news feeds.

2. A new report from Forrester suggests that mobile will drive 86% of digital advertising growth by 2022.

3. Black Red Ale beer joins the smart packaging trend, creating bottle labels that use facial recognition to chat and detect consumer emotion.

4. In a move to merge online and offline shopping experiences, Guess? and Alibaba introduce AI in-store, reaching another major milestone in their ongoing partnership.

5. Stella & Dot’s 30,000 stylists now have the support of algorithms that work to understand their customer pool.