Zx Stories: Sam Broder
The latest in a series of short films with the Zx Ventures team, product manager Sam Broder discusses how digital is changing the way new features are launched and tested.

Sam explains the importance of getting input from customers as early as possible when designing and testing new digital product and features, from how they use different technologies to how they make decisions around beer purchasing. For him, one of the most exciting things about digital is the speed and ease at which he and his team can launch, test, gather feedback, and iterate.