As part of the ZX.YCN programme, on the morning of the 24th January, we’ll bring together a panel and curated audience in Brussels to share learnings around the differences in shopper behaviour, online and in-person.
Drawing on insights and experiences shared by retailers, technologists and marketers at past ZX.YCN events in London, Paris, Amsterdam and New York, we’ll continue to examine how consumer behaviour across different channels is informing the way retailers present products, and design experiences for ever expectant customers. We’re interested to learn from those on the front line of commerce, in relation to a number of different sectors — from food and drink to luxury eyewear.
Bringing their perspectives to our panel will be:
Charles Van den Bogaert, Head of Marketing at Deliveroo. The food platform’s burgeoning base of users has provided a wealth of data and evidence to inform its ongoing design and evolution, on which Charles will elaborate.
Holly Simpson, Head of Communication at retail design agency YourStudio. Holly and her team have designed physical retail experiences for clients including Pret a Manger and TopShop; most recently collaborating with Sourced on the design and launch of a ‘food library’, which reflects the modern customer appetite to browse and buy. Increasingly Holly has been advising clients on ‘mixed reality’ — applications that add a digitally informed layer to physical retail moments, carrying through data to deliver a more personalised and adaptive experience.
Julie Veryser, European Marketing Manager - Disruptive Growth at AB InBev (Zx Ventures). Julie aims to identify how consumer behaviors and shopper missions differ from our offline world to our online world, to then test and deploy effective marketing initiatives to leverage AB InBev’s online beer sales.
Tom Broughton, Founder at Cubitts. Tom brings the perspective of the startup founder. He launched his online eye-wear brand in 2013; building (and learning from) a loyal following drawn to a premium product at a well considered price. Tom and his team have most recently branched into physical retail; and in doing so have picked up a wealth of insight into the ways their audience are engaging with their brand on screen, and in person.