From customised homepages that greet you by name, to tailored messaging and promotions based on your browsing behaviours, personalisation is fast on its way to becoming the new norm online. Meanwhile, chatbots and AI are opening up exciting new opportunities for brands to converse with customers one-to-one, at scale.
Getting all this right relies on a solid understanding of the customer, and knowing how best to interact with them. The challenge for retailers lies in gathering the right data, and using it to create experiences that feel highly relevant and intuitive, while also somewhat serendipitous, but not too invasive.
At our next event in Paris, we’ll welcome a panel of experts to share their learnings on navigating the trend for personalisation, looking at what’s working and why, and identifying opportunities to innovate going forward.
Speakers to follow soon.