Messaging apps have exploded in popularity in recent years — Facebook Messenger currently has 1.2bn users worldwide — so it comes as no surprise that brands have been seeking out clever opportunities to connect with customers on these platforms, most notably through chatbots.
Marking one of the ways in which AI is impacting marketing and content personalisation, chatbots are mini interfaces within messaging apps that allow users to interact with a brand as they naturally might with a regular contact in their phone. They’re being used by brands big and small in myriad ways, from serving as a customer service representative dealing with problems and queries, or a tool for employee engagement, through to providing personalised product recommendations — Christmas 2017 saw the release of gift guide chatbots from all kinds of retailers, from ASOS to LEGO.
To tackle the topic in more detail, on Thursday 6th March we’ve invited marketing technology company Byte London to lead a session on building and getting the best out of chatbots. Together, we’ll be discussing the different opportunities for engagement that chatbots can offer, as well as practical considerations and challenges to keep in mind. Co-founder Jamie Kenny and Head of Technology Isabel Perry will also be talking through their own experiences of creating chatbots for the likes of adidas, Just Eat and HTC, and sharing the results and learnings that these projects have garnered.
We’ll be bringing together a group of brands with learnings to share and to take away. If you’d like to be part of the conversation, please do get in touch.