February 20, 2018 — What’s new

Weekly digest

This week in digital: Walmart looks ahead to virtual reality shopping experiences, and Patagonia launches a digital activism platform.

Weekly digest

This week in digital: Amazon SmileCodes come to Hearst magazines, a bilingual chatbot for museum-goers, and Yoox pushes mobile sales via personalisation.

Reforming returns

We speak to Happy Returns co-founders Mark and David about how the company is working with retailers to transform the tiresome traditions of the online shopping return system.

Weekly digest

Five pieces of knowledge or news we’ve seen around the web this week, including order tracking via Alexa and Google Assistant, peer-to-peer selling in the beauty industry, and insights from H&M’s Head of Transparency.

Examining Online Shopper Behaviour

At our first ZX.YCN panel event in Brussels, we looked at how retailers can successfully cater to the behaviours and needs of customers across their digital and physical channels.

The business of bots

Marketing technology company Byte London will lead this session on the opportunities that chatbots offer to better engage with and serve people online.

Demystifying dark social

We joined Cat Turner at social media agency Cult LDN to find out everything you need to know about dark social, and what to do about it.

Weekly digest

From Whatsapp’s customer service app for businesses, to Kiehl’s combination of AI and SMS to boost customer loyalty, we present the week’s developments in digital.

Weekly digest

Amazon allows third parties to create their own virtual dash buttons, and Campari launches NFC fridge magnets for speedy spirits ordering, in this week’s digital roundup.

Special delivery

Deliveroo’s Head of Marketing in Benelux, Charles van der Bogaert, shares insights on what convenience means to today’s consumers, and how the company is using data to make sure it delivers against their expectations.

Weekly digest

This week in digital: detergent bottles that can talk to your washing machine, frictionless returns, and the future of VR.

Weekly digest

Visa plays with the look, feel and sound of making a payment, while Try and ThredUp experiment with how we shop for goods online, in this week’s round-up of digital developments.